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Ties-up with F Beverages Ltd, FTV to market and distribute the
brand’s portfolio in India
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Targets sale of 0.5 million case units by 2018
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Targets 10 percent market share in premium vodka segment in the
very first year
Bengaluru: Kristal Spirits India Pvt. Ltd., one of the fastest
growing sales & marketing liquor companies in India, today announced the launch
of FASHION VODKA in Bengaluru. The launch of FASHION VODKA comes as part of KSIPL’s
tie-up with F Beverages Ltd, an affiliated company of Fashion TV to market and
distribute the brand’s portfolio in India. The company announced the launch of
the FASHION VODKA Party Collection at Rs. 999 and FASHION VODKA Luxury
Collection at Rs. 6000. FASHION VODKA will be available at over 60% of the relevant
stores in Bengaluru by March, 2014, and over 60% of the relevant stores in Karnataka
by September, 2014. With the launch today, FASHION VODKA is available in Bengaluru,
Kolkata, Hyderabad, Delhi and Chandigarh, Punjab & Haryana. The brand will
also be launched in Mumbai, Pune and Goa by March 2014.
