Why is understanding Google search algorithm so important? Marketers and web page administrators would know coming on top of organic search results for a particular keyword isn't a piece of cake. Being listed prominently on top of Google search results can bring in a huge boost in visibility & website traffic, which in turn would result in increase in sales and brand awareness.
According to Moz, Google changes its algorithm almost 500-600 times in a year. While most of them are minor, Google rolls out a major update like Google Penguin & Google Panda occasionally, which significantly affects search results.
Here's an infographic designed by E2M Solutions, which helps understand the 11 most important Google search algorithm changes in 2013.
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