Social Media Campaign Review - Park Avenue's Hit Back At Hitlekar
The ‘Hit Back at Hitlekar – Get out of my Hair’Campaign by Park Avenue Grooming (India’s Leading brand of Male grooming and Personal Care Products) is one of the most innovative campaigns in recent times. The campaign is centered on launch of their new hair care product ‘Beer Shampoo’ which claims to be made of real beer as an active ingredient.
Objective:
To increase the awareness of their new hair care product ‘Beer Shampoo’ and also to increase the engagementin their Facebook Page.
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