Digital Shuttle - Lifestyle, Tech and Food Blog

We all know about the story of India's daughter 'Nirbhaya'

For those who don't know about her, she was a girl who was raped mercilessly in a moving automobile around the city for more than 4 hours, hit by a steel road and left on the road half naked. There were many people who passed by, but no one helped her. After a long time, she was recovered by the police and was sent to hospital. She was severely injured and was on coma. After some days, she died. Recently, Saketh court sentenced the rapists to death. However it would never bring the life of that girl back. 

I now wish, she had Smart Suraksha app. She could've alerted 5 of her contacts and the police with a single click of a button.

When I was asked to write about the future of shopping, all I could think was the world would be completely robotized. I hardly could think of anything else. 

Whenever I stereotype something, I always seek the help of my friends. Trust me!! Brainstorming works like a dream all the time. It has helped me personally as well as professionally many a times.

To start with, I would take my family (Dad & Mom is all I've in my family) to the one of the most sought after destinations of the world - EUROPE. Why my family? Why not my friends? Almost every trip in my life was with my friends. Dad and mom, throughout their life have never been to a proper tourist destination. They've always been working hard and sacrificing their wishes for the betterment of my sister and me. I could have taken them to some of the tourist destinations nearby, but I always wanted to give them the best experience ever. Hence I've saved this dream tourist destination for them.

The Ad starts with a robber climbing down the pipes of an apartment after his robbery act. After he gets down, he sees an angry police officer standing right opposite to him but across the road. The thief turns scary when the police officer starts approaching him. Suddenly, the thief turns happy hearing the 'HONK' sound of a bus which has got the name 'Redbus.in'. The thief gets in the bus and escape out of there. Soon after the police officer and a dog, got into another two buses with the name 'Redbus.in'. That's when you see the caption 'When you gotta go, you gotta go'. The dog and the police officer then reach the destination and get hold of the thief, who was just having a relaxed walk thinking that he just escaped from the police officer.

If you are an inbound marketer or an enthusiast, you will love this presentation from HubSpot

It all started here. We were four in number. We hired two Bajaj Enticer bikes (Red and Black colored) near the Calangute Beach which costed us around Rs. 300 for a bike (Pretty cheap. Isn't it? )

If you are reading this blog in an afternoon, you might have already consumed around 4-5 glasses of drinking water. That's a lot of water, isn't it? If 'No' is your answer, you must continue to read on.

At some point of time, everyone in their life learns something. Sometimes, it takes repeated incidents of a given law of life to really get into our skull and other times, one powerful and thoughtful experience drives the point home once forever. Experience gives us a lot, what more than 100 books cannot give.

How to show my gratitude to the people I'm forever indebted to? I don't know. May be, I can convey the message taught by them to others through a blog. Though the amount of learning is almost countless, whenever someone ask you the things you learnt in your life, there are few things which comes as a snap right across your mind. Today I'm gonna tell you of those things I saw, I learnt and I'm doing right now. I totally apologize for the length of the blog :-P, but it's worth it.

Hello there Fellas.

From now, our blog is going to have a new section 'Tweets I liked' with a specific hashtag. Watch out for this head, under different post numbers, for various kinds of tweet analysis under categories like Social Media, Technology, Blogging, Search Engines, Email, Marketing, Retail, Quotes etc. 

Do give your inputs on how to improve this section. Looking forward to hear your comments. Have a great week ahead :-)

Innovation seems to be a grossly overrated term. Innovation, in my humble opinion, really means figuring out a way to commercialize something which is new. It need not be new all the time, it could be the combination of existing services, products and technologies which could give rise to an innovation. Say for example, people visiting Facebook and people visiting twitter have got different intentions. 

Source: Sxc.hu (Royalty Free)

Once in a while, you will come across an app which would just make you say 'WOW' . Now, we're gonna have a look at such an app- The mother of all social messaging applications - WeChat.

Almost every social messaging application in the app market is stereotyped to be a text based application. Developed by TenCent in China, WeChat offers voice, video and text messaging in addition to photo/video/contacts sharing features across different mobile platforms (iOs, Android, Windows, Symbian, Blackberry and many more to come).

Road trips have always been and still a classic Indian pastime and I certainly do not see these amazing driving adventures go out of style anytime soon. I guess that's because there's no other way to experience the rugged cliffs, breath taking mountain views and waterfront villages that dot India's varied landscape than from behind the wheel of an automobile.

When I go for a road trip, I would always prefer my all-time-favorite Toyota Prius. For this road trip, I'm gonna take the newly launched Toyota Prius V for it's outstanding features on road. Here's some snaps of my road trip beast.

First of all, I would like to thank the Microsoft Team ( Mr. Ram Kumar and Mr. Tarun Malik) and the Indiblogger Team for putting up a wonderful event in the name of #CloudBlogathon at The Tower Kitchen (UB City, Bangalore) on 2nd June, 2013. 

I've attended several Indiblogger Meets in the past, but I would rate #CloudBlogathon as the best. There are several reasons for me to say this. Few of them being

An employee of Taco Bell licking ‘Taco Shells’ is doing rounds across the web predominantly on Taco Bell’s Official Facebook Page. Here’s the picture

I'm sure you might have been inspired by someone or the other in your life. Will you deny that they didn't make a huge impact in your life? If 'No' is your answer, then I would say you have not been inspired. In this short blog, I'm gonna discuss about people who inspired me and what questions will I ask, if I get an opportunity to chat with them through the mobile app WeChat? Let me start with a small introduction on those personalities(In case if you're not aware of them) and then proceed on with my questions. Though I've a lot to ask, I shall stick to few important questions :-)

Look. I am not trying to fool you. You are going to get old sometime and that's gonna happen in a fraction of a time frame. You will realize it only when your days are gone. I could hear you saying 'Dude!! Don't speak like my Grandpa, I'm still young'. Yes you can be and will be young unless and until you don't ignore the warning signs that you receive before a danger arrives at you. Most of the dangerous things which happens around you comes with a warning. Be it an earthquake or an accident perhaps.

I always had this in mind. How good will it be if I invite all the people who played an important role in my life for a party? Though it would happen soon (Probably for my marriage :-P ), how about writing about it to let people know in advance to get prepared for my party? That's what I am going to do now. 

Venue - Lawn close to the pool in my Dream Home (Will be built by 2018, Seriously). What else could be the best venue when I give a party for the most important people in my life? The Image below is just an illustration and my dream home would be definitely better than this. 

It was a breezy evening in Mumbai. I had to rush for my flight to Bangalore which was supposed to depart at 7PM. I finished my check-in procedures and was waiting for my flight. That's when they announced the flight got delayed by an hour. I just roamed around, fiddled up with my smartphone, grabbed a cup of cold coffee and was thinking of what to do for an hour. 

Let's have a look at one of the most innovative, engaging and successful social media campaign in recent times - A GreenerDay Everyday . Though this campaign was primarily focused on generating awareness about the product 'Green UPS' by Schneider Electric ITB India, it also played a vital role in spreading the #GoGreen Message throughout the campaign. 

Objective of the Campaign:

To create awareness of the new product 'Green UPS' and to increase the number of fans and engagement in different Social Platforms of Schneider Electric ITB India

Duplicate iPhone 5 - Rs. 12,000

Authentic Nike Dunk High Black Sneakers - Rs. 3999

Duplicate Nike Dunk High Black Sneakers - Rs.499

Original Samsung Galaxy Tab 2 - Rs. 19500

Fake Samsung Galaxy Tab 2 - Rs. 4500

The list goes on and on and on. Every original product you come process has got a duplicate replica of it in grey market. This situation is not just with the products. It extends to Fake Educational Institutions, Fake Companies, Fake Professionals and the list is endless. I've always wanted to write about this topic. Thanks to the presentation shown by Mr. Bharath (Category Manager - HP India Supplies) & The Indiblogger Team at the event #OriginalCopy held at ITC Fortune JP Celestial Hotel, Bangalore. 

Even though your company might not have a strong social media presence, you can’t afford to not have a blog, especially when you belong to the B2B Segment. Over a period of time, many B2B marketing experts have recommended blogs as an important marketing tool for a business.

However, having a blog without a strategy won’t do any good for the company. So, let’s have a look at how to optimize a blog to generate business.