-          Ties-up with F Beverages Ltd, FTV to market and distribute the brand’s portfolio in India
-          Targets sale of 0.5 million case units by 2018
-          Targets 10 percent market share in premium vodka segment in the very first year

Bengaluru: Kristal Spirits India Pvt. Ltd., one of the fastest growing sales & marketing liquor companies in India, today announced the launch of FASHION VODKA in Bengaluru. The launch of FASHION VODKA comes as part of KSIPL’s tie-up with F Beverages Ltd, an affiliated company of Fashion TV to market and distribute the brand’s portfolio in India. The company announced the launch of the FASHION VODKA Party Collection at Rs. 999 and FASHION VODKA Luxury Collection at Rs. 6000. FASHION VODKA will be available at over 60% of the relevant stores in Bengaluru by March, 2014, and over 60% of the relevant stores in Karnataka by September, 2014. With the launch today, FASHION VODKA is available in Bengaluru, Kolkata, Hyderabad, Delhi and Chandigarh, Punjab & Haryana. The brand will also be launched in Mumbai, Pune and Goa by March 2014.

Kristal Spirits India Pvt. Ltd launches FASHION VODKA in Bengaluru

We all know about the story of India's daughter 'Nirbhaya'

For those who don't know about her, she was a girl who was raped mercilessly in a moving automobile around the city for more than 4 hours, hit by a steel road and left on the road half naked. There were many people who passed by, but no one helped her. After a long time, she was recovered by the police and was sent to hospital. She was severely injured and was on coma. After some days, she died. Recently, Saketh court sentenced the rapists to death. However it would never bring the life of that girl back. 



I now wish, she had Smart Suraksha app. She could've alerted 5 of her contacts and the police with a single click of a button.

I Wish She Had Smart Suraksha App

When I was asked to write about the future of shopping, all I could think was the world would be completely robotized. I hardly could think of anything else. 

Source: FutureTimeline
Whenever I stereotype something, I always seek the help of my friends. Trust me!! Brainstorming works like a dream all the time. It has helped me personally as well as professionally many a times.

The Future Of Shopping