Social Media and Emotions

Social Media isn’t just a communication tool to stay in touch with your friends and family anymore. It has become a destination for many to discover and share their opinions at a deeper level, which could be called as ‘The Emotional’ Level. The social users nowadays are highly aware of the differences between an advertisement and a genuine message.

Social Media Campaign Review - Park Avenue's Hit Back At Hitlekar

The ‘Hit Back at Hitlekar – Get out of my Hair’Campaign by Park Avenue Grooming (India’s Leading brand of Male grooming and Personal Care Products) is one of the most innovative campaigns in recent times. The campaign is centered on launch of their new hair care product ‘Beer Shampoo’ which claims to be made of real beer as an active ingredient.