Social Presence

Social Media and Emotions



Social Media isn’t just a communication tool to stay in touch with your friends and family anymore. It has become a destination for many to discover and share their opinions at a deeper level, which could be called as ‘The Emotional’ Level. The social users nowadays are highly aware of the differences between an advertisement and a genuine message.

Few brands in our country are good in communicating an advertising concept as an engaging social message across its different social media platforms. Smart Social Media Marketers understand & visualize the underlying emotional characteristics of their target audience and try to align their content strategy with it. How do they do it? Let’s have a look.
Though we are bound to different life styles, cultures and languages, we are normal human beings. Every human being is tied up to an emotional aspect with or without their conscience. Every time a brand is trying to push a message, the human beings tend to relate it to an inner emotional behavior.