How To Build & Market A Mobile App Successfully?

More than 60% of the iOS apps hasn't even been downloaded once. Thousands of apps are being released everyday in iOS and Google Play store. Is that an alarming fact? Yes indeed. Mobile app developers and marketers would totally agree it's not that easy to drive mobile app downloads and keep the users engaged with an app frequently. A success of a mobile app doesn't just lie with the marketing department as it depends on lot of critical factors including design, usability, effectiveness, demand and most importantly the pain points it solve for the targeted users. 
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Lessons To Learn From A Travelogue

First of all, thank you Jungle Formula for giving me and opportunity to write my experience with your product in a way I want it. I really like the way you guys are moving with your campaign  #FightAgainstMosquitoes :-)

For a traveler, life can offer many such instances to come face to face with the reality of life. One such incident occurred to me and my extended family, when I was travelling with them to the beautiful town of Guwahati. 
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Black Is Not A Color! It's An Attitude

What is it about my infatuation with black? Not just me, why do most of my friends love black? A research report by eBay confirms, product searches relevant to the color black is almost thrice than that of any other colors like blue or red or brown or grey. This point also confirms not just my friends but most of the people in the world, prefer black over other colors? Since I wear black almost all the time, I let my friends answer this question. Why do you love black? 

Few said black commands power and also is a color of sophistication. Few girls said the color is associated with seduction and sexiness. Well that's new :-) Few of them said black absorbs the negative energy around them and they always felt confident wearing a black outfit or carrying a black accessory i.e. A smartphone, a belt, a watch or a wallet. One of the very interesting reply is from a friend who is a sales professional. He said a black outfit can help you close more sales but not friends, as the color radiates authority & creates fear in a process. Well, I also got some replies from few folks who don't love black. They said too much of black can create a negative environment & an argumentative atmosphere can be created only when black is combined with white. I couldn't disagree with them too


10 Brilliant Mobile Marketing Statistics of 2014

Stumbled across this brilliant infographic by Convonix which reveals some brilliant mobile marketing statistics. Few of them are

  • There are more than 7 Billion people on the planet. 5.1 Billion of them own a cell phone, but only 4.2 Billion own a toothbrush
  • It takes 90 seconds for the average person to respond to a text message whereas an e-mail takes approximately 90 minutes
  • There are more mobile phones on the planet than TVs
  • Global mobile payments are somewhere around $250 Billion and is expected to cross $1 Trillion by 2015
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Logitech X100 Mobile Wireless Speaker Review - Most Powerful Of The Smallest Speakers

It's very rare, you come across a device that totally takes you by surprise. Logitech X100 is one such device which totally amazed me with it's performance considering the size of it and the bucks it's priced at. 

Though Logitech has got bigger portable speakers, with the launch of Logitech X100 the brand has proved once again that it's totally capable of manufacturing dramatically smaller & cheaper devices compared to their competitors but no where compromising on its quality. 


Review: Logitech PowerShell Controller With Battery - Your iPhone Can Now Be A Gaming Console

Logitech Powershell is one of the most earliest adopters of Apple's new controller mappings which supports gaming controllers with iOS7. The device was launched earlier this year in Indian markets at the price of Rs.8995 to offer console style game controls on iPod Touch which runs iOS7, iPhone 5 and iPhone 5s (Unfortunately doesn't support iPhone 5C)

So can an iPhone gaming enthusiast go ahead and invest in this device? Let's take a deep dive and see if it's worth it.


What Should Be The Marketing Budget For A Small Business? [Infographic]

Startup Infographic | Small Business Infographic
As a founder of a start-up, you might think it's little difficult to get the word out about your business. From my experience of talking with over 100 entrepreneurs, it has always been a road block for several of them to set aside a budget for marketing. This could be because of the misconception, the spend on Marketing in initial stage of a business might not bring in the desired returns just like the efforts put towards sales. 
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[Infographic] Are You A B2B Marketer Looking For A Marketing Automation Platform?

Any large marketing organization today deals with a humongous amount of numbers derived from their traditional/digital marketing channels and an increasing number of multiple mobile devices being used by their customers. Faced with an increasing ROI challenge, many B2B marketers opt for marketing automation tools to deal with their complex day-to-day work challenges. However few organizations which are trying to adopt these platforms, miss out on what to look forward to, in a marketing automation platform.
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Skore T20 League - Were You Able To Score A Century?

Following up on my previous blog post here, where I've covered how Skore India went a step ahead of all the other brands trying to make use of the graze of of T20 Cricket in India. I would like to cover few tasks in the campaign I really enjoyed playing. Few experts say a game can be won or lost in a ball, but Skore says otherwise. 

Build with an objective of increasing their exclusive T20 pack sales, Skore had build an exclusive micro property. Here's what you get, as soon as you open the brand new micro-site designed by Skore exclusively for this campaign. You can login using your Facebook account or create a new account here. 

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[Infographic] How To Deal With Difficult Clients?

Image Courtesy: Ciplex
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