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Kitna Chain Hota Hai Na Sachchai Mein | A Kinley Initiative



If we are not ashamed to think it, we shouldn't be ashamed to say it, said Marcus Tullius Cicero. We all might think that why one should live a honest life? In my humble opinion, a life of integrity is more of an exception than a rule. How many people do we come across in a day who are honest? Though I believe in the ethical and moral values of telling the truth, I also think there are worthwhile & practical reasons.

There has been many instances in my life, where actually telling the truth benefited me. I also have to admit there have been few instances where telling the truth didn't actually quite work out in my favor. I'm gonna share both the examples and then let's weigh it out towards the end, as to what was right or wrong. 

I had a friend by the name Rahul (Name changed). We both were engineers graduated out of the same college and picked up by the same company at one of the campus recruitment programs. In our company, our role starts with a 6 month rigorous training program followed by deployment in the field. Depending upon the performance in the training period, designations were assigned. Since I performed really well, I was appointed as the Sr. Engineer for the client operations and Rahul was appointed as my Junior. Despite few differences at work, we always maintained a cordial relationship. 

After few months, Rahul's interest curve at work started going down. He started committing serious blunders with the power operations at client locations. Since I was his senior, I was accountable for his mistakes. I warned him several times that he lacks concentration at work and hence the blunders. Rahul didn't take me seriously. One bad day, because of Rahul's lack of concentration, the power unit at our client location shut down. It caused huge mishap as even a minute outage would cause losses worth lakhs for the client. My entire team had to rush to the location within 5 minutes to sort the issue down. 

The client was angry and sent a strong e-mail to our top management, asking for the right explanation. I knew that it's gonna cost the jobs of my entire team because of the mistake committed by Rahul. When asked about it, Rahul asked me to manage the issue by saying it wasn't the mistake by the team but of the equipment. However the equipment are thoroughly checked by the quality team before deployment at the client's location. I was called in by the top management. I just couldn't lie that it was the equipment failure as it will cost the jobs of at least 5 people in the quality team. I had to tell the truth. I told the top management that the failure was because of the mistake committed by Rahul and not that of the equipment. Rahul was fired on spot and I just lost a good friend of mine. He came to me and told he wasn't liking the job from the few days and hence he couldn't concentrate. He blasted me for not saving his job. I didn't want to lie, as the lie would've the cost the job of 5 other people. He didn't listen to me and just moved from that place. 

Rahul was unemployed for almost 6 months. He later went on to start his own venture on selling solar equipment in Tier-II towns of Tamil Nadu and just within 2 years, he became a millionaire. He called me one fine day and apologized to me for not listening to me on the D-day. He also told, if I hadn't told the truth, he would still have been an employee of the same company and never would've pursued the dream of starting his own venture. It was that failure, which made him a super-success today. And that's the day I decided to always speak the truth. 

The truth might have cost the love of my friend for while. However it saved 5 jobs (Families) on that day and also helped Rahul pursue his dream & succeed. 

No matter what, telling the truth is always the right thing to do. Watch this beautiful short film by Kinley, to know why one should always tell the truth despite the circumstances. 




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Teddy Travelogues | An Initiative By Club Mahindra

Source: Freepik
A vacation is all about fun and happiness. And when it's with your kids, the experience just can't be described in words. From my experience of going to several vacations as a father, I would like to share few tips which might help fellow parents to make their vacation with kids, a pleasant experience. 

I'm not gonna relax:

We might have seen few movies where kids are extremely well-behaved and listen to their parents by being calm and following instructions. I'm certainly aware of the fact, my vacations are not gonna be like that for at least 20 years, till they become an adult. Gone are the vacations I went just to relax. This vacation I'm planning with my kids will be filled with fun, with me just doing what the kids expect me to do. Dance with them in the rain, play foot ball in the beach, wave my hands at them when they go on a happy fun ride, eat an ice cream in the middle of the night and a lot more. 

Shipping the supplies ahead of time:

This is my favorite tip for all the parents like me and especially if you're one among those who fly to your vacation destinations. None of us want want our suitcase jammed completely with snacks, diapers, wipers and toys right on the day of our journey right? It's always better to check with the hotel we're gonna stay and ship the packages little ahead of time, so that you can make optimum use of space in the luggage on day of the travel. 

Try not to fly if you've naughty kids:

Though I always prefer to fly, it's not advisable for folks who've got naughty kids who tend to get little cranky and shout in air planes when their demands are not fulfilled. Road trips are great in those cases and kids do love road trips. If air trip is something that can't be avoid, be sure to carry lot of snacks, toys, iPad loaded with their favorite movies or whatever it to takes to keep them engaged. 

Stay at a nice and kid friendly place:

As an unmarried bachelor, it's good to stay at beach shacks or a cost effective motel. However if you plan for a vacation with kids, it's better to choose a nice, cozy and a kid friendly hotel. I usually choose hotels with lot of outdoor/indoor games for kids and toddler pool is a mandate. If the climatic condition isn't suitable to roam around, this option would keep the kids engaged and your vacation will not disappoint them, after all a good vacation is about everyone being together having a good time at one place.

Don't worry if the kid doesn't like the place:

It has happened to me quite a few times. We tend to get over board some times, if the kids doesn't like the vacation all of the sudden, after we've put in quite a lot of effort to arrange it. It's completely okay if they don't like it, as few kids might not get adjusted to a new place quickly. Figure out something which your kids love the most. It could be just walking down the road or eating an ice cream or just playing a game of cricket inside the room. I'm sure the kids will appreciate the effort you're taking to keep them engaged. 

Do dress up your kid:

Just like us, kids would love to dress up nicely in a place. I've tried it quite a few times and it has worked out pretty well. A cow boy costume isn't a bad idea for your baby boy on a vacation right? Try different costumes and leave the choice to your kid to freeze the final option. 

Check out Teddy Travelogues, an iniatitive by Club Mahindra for the kids and by the kids -  http://membership.clubmahindra.com/TeddyTravelogues/index.html


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Be Responsible On The Road | An NSDF Initiative

Source: Freepik

Did you know the road accidents in India has caused 1.2 Million deaths and 5.5 Million Serious Injuries in the last decade? This statistic simply amounts up to an average death of at least one every 4 minutes. As vehicle sales rose, emerging countries like India has seen a dip in road deaths but in India, it has shot up by half in the last decade. Half of these deaths are among road users who are vulnerable like motorists, cyclists and pedestrians. Isn't this rate alarming? Besides blaming the government, as an individual what have we done to reduce this rate? 

It was after the launch of the new road safety & transport bill in 2014, the traffic offenders became little serious about the road safety in India. Besides cancellation of driving licenses for negligent and rash driving, the bill also proposed a hefty fine of upto Rs. 5 Lakhs on the vehicles with faulty manufacturing designs. 

Source: Freepik
My approach to improve the road safety in India would start with children, the future citizens of this country. There's a reason why I would like to start from children. It's not like people aged 15-50 are not educated about road safety in our country. Every one is extremely aware of how to be responsible on the road. However, most of us are just negligible to follow the rules. We aren't going to rule the world, if we stop at a road signal for 2 minutes right? Why is that rush to cross the signal before it turns green? Why is the rush to drive your vehicle over 80 Kmph in city limits, are we going to win a race or something? It's because of this extreme negligence among the grown-ups, which is not gonna change no matter what the consequences would be, I would like to take this approach to children to start with. 
Source: Freepik
This education need not be complex. It can be as simple as an art exhibition, where children display their learning on road safety or a spot quiz contest where children engage actively on answering questions about road safety in our country. Road safety can also be taught in phases like Walking, Crossing, Cycling and Riding, just like how they grow up phase by phase. While walking, always use foot path, don't play on road,  wear bright clothes at night etc. This can be taught with experiential learning style (Where they role play) rather than just teaching them through text books and black boards. 

We also must make sure that every kid carry a first-aid kit always and also knows how to use it during emergencies. This exercise can be vital. The education shouldn't just educate the children but also their parents with the help of children. Now matter how negligent someone is, there's always a chance for them to listen to their kids and change. I've known of many friends who quit smoking after their kids told them to, as it's not just harmful to them but the kids as well. Same is the approach to be followed, when the kids are being educated about road safety. 


Source: Freepik
The kids can also be given fluorescent colored bags with reflector strips, which glows bright under dull or no light conditions. 

Apart from this, I would like to suggest few innovative techniques which will definitely improve the road safety in India, in my humble opinion. 

Smarter Traffic Technology:

We have seen an amazing rise in Smartphone ownership in our country. It's forcing all the organizations to embrace the mobile culture. Off late we've also seen the rise of intelligent traffic management mobile applications like Traffline, Traffic Tutor etc. Adding to that, we also have to embrace smart traffic management systems like SURTRAC (Scalable Urban Traffic Control), an initiative by Carnegie Mellon University aimed at reducing vehicle emissions by 21% and travel time by 25%. It requires an investment of deploying city and town wide CCTV cameras in all the public places. This system will reduce the unnecessary waiting time at green signals, by smartly managing the traffic. Now the people need not hurry before the road signal turns green, as the light will automatically turn green if there are no automobiles or pedestrians. The CCTV cameras installed will also help prevent thousands of traffic violations in the city, by fining the violators appropriately. The system also detects emissions, thereby reducing the air pollution. This system if implemented in our country, will definitely be worth the investment and will bring down the fatality rate by almost half in no time. 

Better Road Designs: 

I need tell anything about the road conditions in our country. Even in a developed city like Bangalore, two of three roads I travel are faulty to the maximum causing serious traffic, thereby increasing the travel time and accidents especially in the night. Take a look at this smart glow-in-the-dark highway system in Netherlands.  

Source: CNET
A strip of highway is marked with road paint mixed with uniquely developed photoluminescent powder, which gets charged with sunlight during the day and glows bright in the night, when the light is hit on it. The roads must also be designed to utilize the solar energy and convert them into light which can used during night thus saving power costs which worry the governments. 

Changing behaviors of Drivers: 

After all, it's not just the automobile which causes these road accidents but a human being in the name of driver behind it. Barring few unfortunate circumstances where the automobile fail, it's mostly the driver who is responsible for accidents on road. While the CCTV can help monitor this situation to an extent, we also see the rise of display of complaint numbers on the back side of cars in case of rash or negligent driving. The traffic authorities must also possess a toll free number (Just like 911) to address traffic violations/complaints 24X7. Though we have this system in place, it's not operational 95% of the time. I've personally dialed 100, like more than 25 times in my life and not even once, the response was satisfactory. I don't see the point of '100' if it's not efficient in solving problems. 

Technology enabled vehicles - My Dream Solution: 

Source: Freepik
This would be a dream come true, if enabled in India. All the vehicles to be equipped with GPS and centrally controlled through a intelligent traffic management network. This system can limit the speed of vehicles under 40 in city limits or maintain a speed of 80-120 in highways (Depending upon the highways which is again controlled through CCTVs). Fined on spot digitally in case of traffic violations. A warning can be given to the drivers if they don't wear a seat belt or if they try to violate the rules and regulations set by the system. This system can be designed to detect wireless signals inside the car, to make sure the driver is not using his mobile phone while driving, thus prevent plenty of accidents from happening because of mobile phones. A 24X7 team must be deployed by the government to make the system function at its best seamlessly. The system can also be enabled to easily track the vehicles in case of emergencies. 

We must also thank players like Nissan, who's coming forward with an initiative like NSDF (Nissan Safety Driving Forum) aimed at encouraging safety driving habits. This initiative initially covered Mumbai, Chennai, New Delhi and now has expanded several other cities in India approximately reaching 2 Lakh Citizens. The initiative has witnessed an impressive 126% increase in individuals wearing seat belts. 

Know more about the initiative here - https://www.nissan.in/innovation/NSDF.html



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My Airbnb Wish List: The Top 5 Most Interesting Places I Would Like To Visit

Airbnb is the one of the most trusted community market places, where one can discover, list and also book unique accommodations around the world right from their mobile phone or online. At Airbnb, you will find a lot of beautiful places which you might've seen only in movies and won't be able to find on any other accommodation booking websites. I just created my Airbnb wish list of the top 5 most interesting places I would like to visit in 2014. Let's explore

Sleep In A Bus - Uschi The Bus: 



Source: Airbnb
Sleeping in a vintage bus close to a beach has always been on top of my wish list. I totally fell in love with this 1954 Vintage Boho Bus based in Ibiza, San Rafael, Balearic Islands, Spain. The bus does not just sport a great vintage design but also comes with all the amenities enough to take someone through a wild and adventurous trip. The hosts are kind enough to allow us to put the bus in a favorite secret beach of ours with mind blowing ocean side views and a location where you can view the best sunset at Ibiza. It also comes decorated with flowers & champagne to make it special for the lovers who would like a memorable romantic night. You can also ask for a sail boat or power boat to take your special ones through the amazing waters. 

Fairytale Cottages - Jack Sparrow House, Cornwall:


Source: Airbnb
This amazing cabin is located at Helston, England, United Kingdom. The sweeping sea and the beautiful countryside view is sure to make one's holiday relaxing and memorable. Enjoying the spectacular view of sunset over the fields of Tregaminion is comparable only to the heaven and nothing else in this world. The stunning coastal scenery and the unspoilt fishing villages would be very ideal for my favorite list of activities like Sailing, Surfing & Cycling.

North American Tree Houses - Secluded Intown Treehouse:


Source: Airbnb
This beautiful and dream cottage is located at Wilson Road Northwest, Atlanta, GA, United States. This is the most romantic, beautiful, unique, dreamy and relaxing place and hence takes the Rank 2 in my wish list. The tree house comes with 3 separate rooms connected by rope bridges and hence ideal for my dream family trip. The hosts also welcome you with a bottle of wine and a basket of local snacks. This completely justifies the kind of hospitality you'll receive at the secluded intown treehouse. 

Modern European Villas - Architect house with Jacuzzi:


Source: Airbnb
Rank 4 in my Airbnb wishlist goes to the architect house located at Rue de Losquedic, Plougoulm, Brittany, France. This beautiful and stylish architect house built in 2010 is sure to give anyone comfort, peace and tranquility. The hosts are also kind to arrange a lot of recreational activities like Horse riding, boat trips, sailing, swimming, tennis, golf and a lot more very close to where you stay. If I get to stay here, I will also be staying pretty close to a lot eye-pleasing places like the isle of wight, dossen, the bay of morlaix and Roscoff. Adding to that, the architect house comes with a beautiful Jacuzzi. Do I have to tell anything more about this? :)

Oui, Oui Paris - Duplex Saint Germain des Près:


Source: Airbnb
The Duplex Saint Germain des Près-Paris located at Paris, Île-de-France, France occupies Rank No.5 in my Airbnb wishlist. This large & beautiful apartment is situated on the top two floors of a tall building constructed in hausmanian style. The apartment comes with 3 cosy rooms making it ideal for my dream family trip. The apartment is constructed in such a way to ensure the holiday is quite and peaceful with double sun exposition and an amazing view of the beautiful Paris. 

Checkout this amazing wish list prepared by Airbnb folks themselves - https://www.airbnb.co.in/wishlists/airbnb_picks

Check out some of the most popular Airbnb wishlists here - https://www.airbnb.co.in/wishlists/popular

Check out my Airbnb wish list - https://www.airbnb.co.in/wishlists/47195956

Use my Airnb referral link here to get Airbnb credit worth INR 1,544 ($25) - www.airbnb.co.in/c/dsiddhu?s=8
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Darr Ke Aage Jeet Hai: Rise Above Fear

Mountain Dew Marketing Campaign | Bloggers
Source: Freepik
The nature of a human being is very complex. At times of danger, men and women have learned to be courageous, strong and competitive. If history has taught us one thing, we can reach our goals by conquering fear as long as our desire, conviction and will are present. 

We've overcome the hardships of natural disasters and war from years. However there's one natural fear that overshadows most of us: THE FEAR OF REJECTION. I did suffer from the fear of rejection during my early 20s. This instinctive emotion hinders & paralyzes us from doing the things we want to do from our heart but can't. For instance, I had this crazy crush for a  cute girl, when I was 20. However I was too concerned with the fear of rejection rather than asking her out. I never asked her out and we had to part ways to better our career. 3 years later, I came to know through a common friend that she also had a thing for me. We connected on Facebook and I asked her about it. She did agree and asked me 'Why didn't I ask her out'. It was too late then, as she's gotten married at that time :)

Almost the same kind of incident happened when I was 21. I got an opportunity to give an interview for an amazing start-up (One of my dream companies). I did well and was waiting for a response. Since I didn't hear from them for almost 30 days, I decided to take up another job offer which wasn't in my list of dream companies. 3 months later, I happened to meet the recruiting manager for the job and asked the reason, why was I rejected despite doing the interview extremely well. She then told, the job required me to actively reach out to the recruiters for the status and hence they didn't go ahead with my recruitment process. Since I feared rejection, I didn't reach out which cost the opportunity of working for my dream company. 

At some point of time, I did realize I've got this fear of rejection and the same is spoiling multiple opportunities coming in my way. The person who helped me through this process and overcome my fear is none other than my Dad. He hit the nail on my head when he told me the number of times I made a complete fool of myself were more than the number of times I didn't try something out of fear. He helped me understand that I fear rejection because I think I'm lowering my self-esteem. Everyone in this life face rejection very often. It starts right from child hood, when you asked for an ice cream when you had fever and you mother denied it. So it's not bad as you think it is. Sometimes it's good because you learn what's right and what's not. 

I'm happy I got this advice at the very early stages of my life. I started being more optimistic, trying things out without worrying about the outcome, keeping myself around optimistic people all the time and learnt to handle things maturely instead of being depressed about it. 

It's a no-brainer that one has to take risks to succeed in their life. As long as you fear, you're never going to be successful. 

I can overcome my fears. Can you? Watch this short film by Mountain Dew to get inspired


Follow Mountain Dew on Facebook for interesting updates around this topic - https://www.facebook.com/mountaindewindia

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#BuildingNetworks - A Technology Solution For SAFRAN



Challenge: A technology solution to create a nationwide network of the next generation rural e-infopreneur that collects and transmits vital rural information to Safran, enables secure identification of recipients of goods/services, using secure transaction technology, aggregation and analytics.
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Reviewing Lucky 6 by Fat Cat - An Innovative Mobile Gaming App

Lucky 6 is an innovative gaming concept by Fat Cat gaming company that claims to threaten the way traditional lottery is played. 



The reason I said it's innovative is because unlike traditional lottery where you will be betting on numbers, you can bet on brands you like with Lucky 6. The users can win real cash which is payable immediately. The company completely believes in 'Referral' as they've given an option for the user to earn money, when one of his/her friends win. This technique is sure to get more number of users in a very quick time. 
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#RuralConnect - My SMAC Solution For Bharti AXA



Industries such as retail, fast moving consumer goods and healthcare have already succeeded in penetrating the huge rural market of India with their products & services. The dramatic shift in consumer behavior and the impact of digital has made it possible. It has created huge opportunities in under served markets. This would include the high growth in internet penetration rate and the rise of smart phones. Insurance, a very impressive and ever growing ecosystem, as an industry has a rich opportunity to transform their business in rural region with the help of a SMAC Model. So what could be a solution that can help insurance market leaders like Bharti AXA to leverage the SMAC model to increase penetration of their insurance products in rural region and Tier II Cities? Let's take a deep look.  
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Bring Back The Touch In Your Life

Source: Freepik
I'm gonna share a true story of one of my best friends. He was a software engineer and she was a editor with a fashion magazine. One would always wonder how they ended up together considering their socio-economic status, education, lifestyle and their family environment were completely different. However as they said 'Love is eternal'. Fate brought them together despite the opposition from both their families. 
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Toilet for Babli - A Big Salute To The Initiative By Domex

Source: Freepik
It was the recent Narendra Modi's visit to US, I learnt that more than 72% of people in rural India relieve themselves in roadsides or by fields or in bushes. New research by National sample survey office also revealed only 32% of households in rural India have their own toilets. Even today in many hollywood movies, India is shown as an outlier with inadequate progress in sanitation. 
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Digital Shuttle Is Now On ALLTOP Lifestyle



It's an extremely proud moment for all our readers, as we got featured on Alltop in the lifestyle category among one of the best lifestyle blogs in the world.
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Nando's Church Street Review: The Best Chicken You'll Ever Taste In Bangalore

Recently I was invited to Nando's (Church Street, Bangalore) to review some of their newly launched dishes. I have always heard extremely positive reviews about this place from my friends & I've been waiting to try their globally popular Peri-Peri flame grilled chicken. 

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BenQ Releases Gaming Monitor For Pro Gamers At PLUGGED IN



BenQ, an internationally renowned provider of digital lifestyle innovations is the official monitor sponsor for PLUGGED IN, the largest showcase of consumer electronics & technology in India, taking place from 14th to 16th November, 2014 in Bangalore at Bangalore International Exhibition Centre (BIEC). The event will be having the India’s biggest gaming event GameGod Games Arena with BenQ Gaming monitors set-up for the participating gamers. 
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GoogieHost Review - The Best Free Web Hosting Service Provider



I've always been a big fan of GoDaddy, when it comes to buying a domain or opting for a web hosting service provider or choosing a website builder. 
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A Healthy Child Makes A Happy Home

Source: Freepik
When do children start making independent decisions their lifestyle is concerned? I guess it's SCHOOL. Having a very healthy life style during childhood will have long term advantages. Children consuming variety of nutritious food lead to their healthy living. Food containing excess sugar and fat should be consumed only occasionally as part of a healthy diet plan. Healthy eating doesn't just help in sharpening the brains and stabilizing the energy but also in transforming the moods of the children. 

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Dell Partners With INK2014


Technology has changed the way we live our lives and this is especially prevalent in Emerging economies  where technology has been a huge game changer. We can now, perhaps for the first time connect with parts of the country that were previously foreign to us through the internet, social media and portable devices that allow for connectivity anywhere.
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Step by Step Guide: Blogging Using Just The Dell Venue 7


Bloggers everywhere like me exulted when they no longer had to be chained to their desktops and laptops as now we’re able to blog directly from Android mobile devices, like tablets & phones, to capture our day-to-day life and update things as they happen. And I have to agree devices like Dell Venue 7 which is refreshingly bloatware-free have totally made my life easier. With the request of few of my friends in blogosphere and colleagues, I would like to write how blogging has become easier for me unlike before.
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11 Most Important Google Search Algorithm Updates


Why is understanding Google search algorithm so important? Marketers and web page administrators would know coming on top of organic search results for a particular keyword isn't a piece of cake. Being listed prominently on top of Google search results can bring in a huge boost in visibility & website traffic, which in turn would result in increase in sales and brand awareness. 
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How To Build & Market A Mobile App Successfully?


More than 60% of the iOS apps hasn't even been downloaded once. Thousands of apps are being released everyday in iOS and Google Play store. Is that an alarming fact? Yes indeed. Mobile app developers and marketers would totally agree it's not that easy to drive mobile app downloads and keep the users engaged with an app frequently. A success of a mobile app doesn't just lie with the marketing department as it depends on lot of critical factors including design, usability, effectiveness, demand and most importantly the pain points it solve for the targeted users. 
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Lessons To Learn From A Travelogue



First of all, thank you Jungle Formula for giving me and opportunity to write my experience with your product in a way I want it. I really like the way you guys are moving with your campaign  #FightAgainstMosquitoes :-)

For a traveler, life can offer many such instances to come face to face with the reality of life. One such incident occurred to me and my extended family, when I was travelling with them to the beautiful town of Guwahati. 
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Black Is Not A Color! It's An Attitude

What is it about my infatuation with black? Not just me, why do most of my friends love black? A research report by eBay confirms, product searches relevant to the color black is almost thrice than that of any other colors like blue or red or brown or grey. This point also confirms not just my friends but most of the people in the world, prefer black over other colors? Since I wear black almost all the time, I let my friends answer this question. Why do you love black? 

Few said black commands power and also is a color of sophistication. Few girls said the color is associated with seduction and sexiness. Well that's new :-) Few of them said black absorbs the negative energy around them and they always felt confident wearing a black outfit or carrying a black accessory i.e. A smartphone, a belt, a watch or a wallet. One of the very interesting reply is from a friend who is a sales professional. He said a black outfit can help you close more sales but not friends, as the color radiates authority & creates fear in a process. Well, I also got some replies from few folks who don't love black. They said too much of black can create a negative environment & an argumentative atmosphere can be created only when black is combined with white. I couldn't disagree with them too
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10 Brilliant Mobile Marketing Statistics of 2014

Stumbled across this brilliant infographic by Convonix which reveals some brilliant mobile marketing statistics. Few of them are

  • There are more than 7 Billion people on the planet. 5.1 Billion of them own a cell phone, but only 4.2 Billion own a toothbrush
  • It takes 90 seconds for the average person to respond to a text message whereas an e-mail takes approximately 90 minutes
  • There are more mobile phones on the planet than TVs
  • Global mobile payments are somewhere around $250 Billion and is expected to cross $1 Trillion by 2015
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Logitech X100 Mobile Wireless Speaker Review - Most Powerful Of The Smallest Speakers



It's very rare, you come across a device that totally takes you by surprise. Logitech X100 is one such device which totally amazed me with it's performance considering the size of it and the bucks it's priced at. 

Though Logitech has got bigger portable speakers, with the launch of Logitech X100 the brand has proved once again that it's totally capable of manufacturing dramatically smaller & cheaper devices compared to their competitors but no where compromising on its quality. 
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Review: Logitech PowerShell Controller With Battery - Your iPhone Can Now Be A Gaming Console

Logitech Powershell is one of the most earliest adopters of Apple's new controller mappings which supports gaming controllers with iOS7. The device was launched earlier this year in Indian markets at the price of Rs.8995 to offer console style game controls on iPod Touch which runs iOS7, iPhone 5 and iPhone 5s (Unfortunately doesn't support iPhone 5C)

So can an iPhone gaming enthusiast go ahead and invest in this device? Let's take a deep dive and see if it's worth it.
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What Should Be The Marketing Budget For A Small Business? [Infographic]

Startup Infographic | Small Business Infographic
As a founder of a start-up, you might think it's little difficult to get the word out about your business. From my experience of talking with over 100 entrepreneurs, it has always been a road block for several of them to set aside a budget for marketing. This could be because of the misconception, the spend on Marketing in initial stage of a business might not bring in the desired returns just like the efforts put towards sales. 
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[Infographic] Are You A B2B Marketer Looking For A Marketing Automation Platform?


Any large marketing organization today deals with a humongous amount of numbers derived from their traditional/digital marketing channels and an increasing number of multiple mobile devices being used by their customers. Faced with an increasing ROI challenge, many B2B marketers opt for marketing automation tools to deal with their complex day-to-day work challenges. However few organizations which are trying to adopt these platforms, miss out on what to look forward to, in a marketing automation platform.
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Skore T20 League - Were You Able To Score A Century?

Following up on my previous blog post here, where I've covered how Skore India went a step ahead of all the other brands trying to make use of the graze of of T20 Cricket in India. I would like to cover few tasks in the campaign I really enjoyed playing. Few experts say a game can be won or lost in a ball, but Skore says otherwise. 

Build with an objective of increasing their exclusive T20 pack sales, Skore had build an exclusive micro property. Here's what you get, as soon as you open the brand new micro-site designed by Skore exclusively for this campaign. You can login using your Facebook account or create a new account here. 


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[Infographic] How To Deal With Difficult Clients?


Image Courtesy: Ciplex
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Logitech India and eSports Interactive Entertainment Conclude Logitech G – Free2Play #3 LAN Tournament



Logitech India and eSports Interactive Entertainment concluded Logitech G – Free2Play #3 LAN gaming tournament on June 2nd, 2014 in Bangalore. The 3 day event started on May 31st 2014 with the aim to promote the culture of eSports in India and saw participation from gamers across India. The game titles for this season were Counter-Strike:Global Offensive and Dota 2 which are popular among Indian gamers.
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9 Reasons That Will Keep Me Hooked To ASUS T100

It's here. It's finally here. What I've been craving for. The transformed ASUS T100. Read further to know the 9 reasons that will keep me hooked to this small but powerful device


1. I will be able to have a powerful device any where and any time. I don't have to waste my time on a smartphone which hangs when I open a power-point presentation on the move. Now with Asus T100, I can carry my work with wherever I go. 
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Strontium launches its much awaited ultra-high speed Nitro Plus series of microSD and SD Cards



Bangalore, India, May 30, 2014: Strontium, a leading digital storage brand from Singapore, today launched its finest and fastest range – the ultra-high speed Nitro Plus, in Indian market. The much awaited range of products by Strontium consists of UHS-I Speed Class 3 (U3) SD and microSD cards, which enable consumers to capture and watch 4K2K and Ultra HD pictures and videos on their high performance cameras, tablets and smartphones.
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Huawei Launches 3 New Smartphones with RCB's Finest


Huawei, a leading global information and communications technology (ICT) solutions provider, today launched 3 revolutionary smartphones Ascend G6, Ascend G750 and Honor 3C for the Indian market. The handsets were launched amidst the fanfare by the star players of the Royal Challengers Bangalore team. Huawei is the principal sponsor of Royal Challengers Bangalore Team.

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Play Skore Pleasure League and Win iPads

IPL season, we see many brands trying to make use of the cricket craze across the nation for their brand objectives. Out of which, the campaign which impressed me the most is the Skore Pleasure League by Skore Condoms. 


Last year during the IPL season, Skore ran a campaign by the name 'Skore Patao League', where the fans were asked to compete against each in 5 tough challenges in a bid to 'Patao' a woman (The word 'Patao' translates to impress in Hindi). With more than 10000 participating in the Skore Patao League, Skore condoms this time decided to make it big and take T20 the next level. 
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What Did I Speak At Social Media Week 2014?



Thanks to Team Nokia, Social Media Week & RSquare consulting for giving me an opportunity to speak at SMW 2014, Bangalore on one of my favorite topics. I certainly consider this one of my significant achievements of my Social Media Career.

It was initially planned to be a panel discussion on 'The Future of Online Engagement, Content Marketing & Lead Generation' with Salar Bijli (Head of Sales at Trade Briefs) but it finally turned out to be two presentations of 30 Minutes each. I handled the 'Engagement & Content Marketing' part and Salar handled his favorite 'Lead Generation'. We are glad that we were able to address the audience's queries towards the end. 

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HCL Tech Takes ‘Social Recruiting’ To The Next Level In India With #CoolestInterviewEver

We’ve heard of tech companies using Social Media in multiple ways for their business benefits. However very few companies have used the medium to identify and recruit the potential employees, apart from using the same for background checks.
The maximum we’ve seen is an exclusive Facebook tab or a Facebook page for careers, where monotonous job openings are being posted with couple of feeds around the company’s work culture. Breaking all the silos being followed by tech biggies in the country, HCL Tech, India’s 4th largest software services firm has taken a revolutionary step in using ‘Twitter’ as a medium to find new talents for the company.
The objective of the campaign #CoolestInterviewEver is to shortlist candidates for ‘The coolest project ever’ under five categories – Ideapreneurship Evangelist, Big Data Guru, Hacker-in-chief, Digital Trotter & Womenspiration. The job descriptions of these profiles are available in the link here.


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Stan Smith – An Unsung Hero



Stan Smith, Born. Dec 14, 1946 in Pasadena (Calif) was one of the greatest Davis Cup Competitors, former No.1 Tennis Player and two time Grand Slam title winner from America. He was one of the iconic sportsmen between late 1960s and early 1980s.

When Stan Smith was a kid, he wanted to become a ball boy but turned down because the organizers felt he was unskilled in handling things without realizing that kid would someday become a Tennis superstar.

Stan started getting recognized when he played his collegiate tennis at the University of Southern California, where he went on to win 1966 (Singles), 1967 & 1968 (Doubles) of National Collegiate Athletic Association championship titles.
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A Beautiful Home With Asian Paints

While I haven’t thought about this topic before, this was an opportunity for me to think- What would my ideal space be? and How could I translate my ideas into reality? Here’s what I came up with:
Image Courtesy: Flickr
Let the Light In
      This seems simple enough to say, but in our tightly packed cities, light especially natural light is a commodity like any other and efforts must be made in terms of design and planning to get the best light in your home. An excellent way to ensure that your home basks in the warmth of natural sunlight is to create large openings and windows that are larger than the regular- 2 by 4-common- grilled variety.

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Social Media Week - NYC (Feb 17-21, 2014)

Folks, here's my entry to become the official reporter of Social Media Week, scheduled to be held in NewYork City from Feb 17-21, 2014. The official hashtag is #SMW14.


This is the first time, I've ever attempted on creating a 'Whiteboard animation video'. Please watch it and provide your critical feedback. 

Thank you Videoscribe for making my life easier. I never thought of building such a video for myself ever.

Thank you Social Media Week and Nokia for providing this opportunity. 
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An Afternoon With Four Seasons

Image Courtesy: Vidya Lakshmi 
It was a lovely afternoon at Grand Hyatt (MG Road Bangalore) on 18th Jan 2014 where Four Seasons invited food & lifestyle bloggers of Bangalore for a wine tasting event coupled with live cookout session with the help of top chefs of the city.
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Kristal Spirits India Pvt. Ltd launches FASHION VODKA in Bengaluru


-          Ties-up with F Beverages Ltd, FTV to market and distribute the brand’s portfolio in India
-          Targets sale of 0.5 million case units by 2018
-          Targets 10 percent market share in premium vodka segment in the very first year

Bengaluru: Kristal Spirits India Pvt. Ltd., one of the fastest growing sales & marketing liquor companies in India, today announced the launch of FASHION VODKA in Bengaluru. The launch of FASHION VODKA comes as part of KSIPL’s tie-up with F Beverages Ltd, an affiliated company of Fashion TV to market and distribute the brand’s portfolio in India. The company announced the launch of the FASHION VODKA Party Collection at Rs. 999 and FASHION VODKA Luxury Collection at Rs. 6000. FASHION VODKA will be available at over 60% of the relevant stores in Bengaluru by March, 2014, and over 60% of the relevant stores in Karnataka by September, 2014. With the launch today, FASHION VODKA is available in Bengaluru, Kolkata, Hyderabad, Delhi and Chandigarh, Punjab & Haryana. The brand will also be launched in Mumbai, Pune and Goa by March 2014.
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