What Did I Speak At Social Media Week 2014?

Thanks to Team Nokia, Social Media Week & RSquare consulting for giving me an opportunity to speak at SMW 2014, Bangalore on one of my favorite topics. I certainly consider this one of my significant achievements of my Social Media Career.

It was initially planned to be a panel discussion on 'The Future of Online Engagement, Content Marketing & Lead Generation' with Salar Bijli (Head of Sales at Trade Briefs) but it finally turned out to be two presentations of 30 Minutes each. I handled the 'Engagement & Content Marketing' part and Salar handled his favorite 'Lead Generation'. We are glad that we were able to address the audience's queries towards the end. 

The audience had social media enthusiasts, people from large corporations (Dell, HCL, Xerox to name a few), top social media agencies & E-commerce companies

The event also had influential tweeples and bloggers covering the event.

Thanks to blogger 'Navimatt' who covered my session beautifully. She has almost captured all the major points that I spoke about.

The session also had some great buzz & feedback from the tweeples:

Looking forward to Future of Online Engagement, Content Marketing and lead generation #SMWBangalore pic.twitter.com/MLsU7huJbc
— Vivek Banka (@bankavivek) February 18, 2014

Looking forward to Future of Online Engagement, Content Marketing and lead generation with @smbijili #SMWBangalore
— Peter Claridge (@PeterClaridge) February 18, 2014

Future of #Online Engagement #contentmarketing & #LeadGeneration kicks off at #SMWBangalore #SMWNokia ... am all ears
— Neha Shah (@Doc_NehaShah) February 18, 2014

Audience glued at @citybar #SMWBangalore @SMWBangalore pic.twitter.com/5X82JXjgf3
— Arun Yedery (@andyyrao) February 18, 2014

@bankavivek Creating engaging useful content for your audiences interest is way forward for brands #SMWBangalore #investincontentmarketing
— Lohith Ramachandra (@lohith1509) February 18, 2014

Interesting tools to use for content distribution #SMWBangalore
— tinadatta23 (@tinadatta23) February 18, 2014

#SMWBangalore thanks for the list of tools, deepan
— Rohan Chandhok (@rohanchandhok) February 18, 2014

Future of #contentmarketing is creating content to enable decision making in every stage of the buying process #smwbangalore @SMWBangalore
— Lohith Ramachandra (@lohith1509) February 18, 2014

Customer #Lifecycle Awareness Consideration Decision Loyalty #SMWBangalore #ContentMarketing
— Vivek Banka (@bankavivek) February 18, 2014

Social media posts, e-newsletters, case studies, articles on websites = most consumed B2B online content. #SMWBangalore
— Liana Pistell (@lianapistell) February 18, 2014

create a successful content it's imp. to know ur customer and ur target audience. imp. to understand what they want to hear #SMWBangalore
— Vivek Banka (@bankavivek) February 18, 2014

Traits of successful #content... Engage emotionally, create visibility, amplify, re -produce, help you customer says d expert #SMWBangalore
— Neha Shah (@Doc_NehaShah) February 18, 2014

Re - produce your #content across all "relevant" channels BUT reformat it to know which type would attract audience better #SMWBangalore
— Neha Shah (@Doc_NehaShah) February 18, 2014

Engagement, the most important part of content #SMWBangalore
— Engage Dino (@EngageDino) February 18, 2014

Emotion is #1 driver of online engagement in India....and the world #SMWBangalore
— Liana Pistell (@lianapistell) February 18, 2014

Reproduce content - make videos and infographics out of blog posts. Good #tip from #SMWBangalore
— Esha Tiwary (@etiwary) February 18, 2014

Give your customers a "Personalised Experience" This is the future of #contentmarketing. Touched me. #SMWBangalore
— Neha Shah (@Doc_NehaShah) February 18, 2014

Few snapshots from the session:

In case If you've missed the event, here's what I presented.


I'm all ears for your feedback :-)