Taco Bell - Social Media Crisis - Case Study

An employee of Taco Bell licking ‘Taco Shells’ is doing rounds across the web predominantly on Taco Bell’s Official Facebook Page. Here’s the picture

Many disgruntled customers have shown their anger towards the brand by writing on Taco Bell’s Facebook Page

When contacted about this, Taco Bell spokesman Rob Poetsch wrote in an e-mail to HuffingtonPost that the company has “strict food handling procedures and zero tolerance for any violations. When we learned of the situation we immediately contacted this restaurant’s leadership and although we believe it is a prank and the food was not served to customers, we are conducting a full scale investigation and will be taking swift action against those involved”.

However the company is yet to respond to their customer’s social media queries. You could be an avid social media enthusiast or a fan of Taco Bell food products. How can you help the brand come out of this crisis? Comment below.

Also Published in : Business2Community