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New TVC By Redbus - Review



The Ad starts with a robber climbing down the pipes of an apartment after his robbery act. After he gets down, he sees an angry police officer standing right opposite to him but across the road. The thief turns scary when the police officer starts approaching him. Suddenly, the thief turns happy hearing the 'HONK' sound of a bus which has got the name 'Redbus.in'. The thief gets in the bus and escape out of there. Soon after the police officer and a dog, got into another two buses with the name 'Redbus.in'. That's when you see the caption 'When you gotta go, you gotta go'. The dog and the police officer then reach the destination and get hold of the thief, who was just having a relaxed walk thinking that he just escaped from the police officer.


The advertisement is very straight forward from the textual point of view, but also has got many subtle levels of coercion. The attractive part of the ad, it is entirely animated which in turn caters to almost all types of audience. 

Redbus being considered as one of the most innovative companies, formed out of India by three young & dynamic students of BITS Pilani, has done no wrong with this TV Commercial. It is creative, subtle and right to the point. As they said, 'When you gotta go, you gotta go'.

My Rating: 4/5
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